Tapping into Talent: Setting your marketing strategy for 2021
COVID-19 has accelerated the need to engage with audiences through media.
Our ability to meet and convert talent from passive to active candidates at events, in planes, at restaurants (and anywhere else we have traditionally performed this) has ended, at least for some time.
Now is the time for strategy, not tactics. Recruitment agencies need to have a clear marketing strategy for both innovative and sustainable talent acquisition and conversion, and their client development activity.
Mike Beeley, CEO at Lightbox Communications, spoke in this digital marketing webinar, where he covered the following topics:
- Knowing what works and measuring outcomes through different channels
- Getting your technology right
- In-house vs external strategy
- Media executions - How digital profiling works, what is programmatic advertising, how to track and report, when and how to use Facebook, encouraging candidate referrals, and measuring complex campaigns.
- Understanding your clients’ employee value proposition (EVP)
- Content - How to generate and distribute market-leading data and opinion that helps clients and candidates engage with you.
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| Mike Beeley Starting his Recruitment Marketing career in 1985 in the UK, Mike moved to Australia in 1989 and has spent the last 30+ years helping global and local organisations uncover and understand their EVP, and market their employment proposition to their target audiences through traditional and emerging media channels and technologies. Through his agency Lightbox Communications, he supports organisations in both the public and private sectors in building the resources to create talent pipelines through a strong employer brand and talent experience process. He is a regular speaker on how talent acquisition and retention can form the backbone of a strong workforce plan. |
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