The importance of building a purposeful EVP

11:00am Thursday, 8 December 2022
12:00pm Thursday, 8 December 2022
Technology and Branding Webinars
At your desk
Melbourne, Victoria 3000

What do Australians want from their workplaces? This is a question that SEEK's Market Research Manager, Caroline North, has been researching for more than a decade. While knowing how to attract the right candidates for the right roles is the bread and butter of the recruitment industry in this candidate short market, it has never been more important to stand out from the crowd.

A clear and compelling employer value proposition (EVP) is essential for any organisation as the backbone of talent attraction and retention strategies. Now that we’re seeing candidate expectations evolve – and a complex and quickly changing employment market – having an effective process for creating and continually refining your EVP is critical.

Join Caroline North to understand how key drivers of attraction have shifted, how to build a purposeful EVP and the importance of retention strategies.

Who should attend?

Recruitment and Talent Acquistion specialists across all industries

Our Presenter

Caroline North
Research Manager, SEEK

Caroline has spent time in both the UK and Australia working in research and communication with a focus on translating research into actionable insight. During the last 11 years at SEEK, Caroline has worked to support both internal and external customers in understanding candidate needs – including the inception as well as continued development of the Laws Of Attraction research study, which looks to understand what candidates prioritise when considering who or where to work for. In addition, Caroline has developed a number of initiatives to understand the broader trends within the D&I landscape. Caroline lives and works in regional Victoria with her family on 4 acres of beautiful bushland on the lands of the Wurundjeri Woi Wurrung, Dja Dja Wurrung and Taungurung people.


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Contact Information

Carly Fordred

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